Lorayne Guzman
Líder con más de 25 años de experiencia.
Lorayne tiene más de 25 años de experiencia en diversas industrias tales como Manufactura (GE), Farmacéutica (Astrazeneca/Sanofi), Servicios Financieros (GE Capital), Retail (Estee Lauder, QSR (Quick Service Restaurants – Starbucks/Alsea), y recientemente en Tecnología (Uber) y entretenimiento (Netflix) donde ha desempeñado roles de Finanzas Estratégicas y como CFO a nivel regional (Latam), teniendo a su cargo áreas como Contraloría, Tesorería, Relación con Inversionistas, Planeación Financiera, Planeación Fiscal, Compras, M&A, Business Intelligence y Commercial Finance/Pricing.
Ha liderado proyectos tales como Refinanciamiento de Deuda, y cartera subóptima, lanzamientos de nuevos productos y marcas, Fusiones y Adquisiciones , levantamiento de capital y emisiones de deuda, lanzamientos de programas de lealtad, reestructuración de negocios para mejorar perfil de rentabilidad, evaluación de planes de expansión, crecimiento y competencia en nuevos y mercados existentes, así como oportunidades de pricing diferenciado.
Es graduada de la Universidad Iberoamericana de Contaduría Pública, y parte del Financial Management Program de GE con especialización en Rotman School of Management.
Netflix, Mexico
Mar´ 22 - Apr´23 www.netflix.com
Chief Financial Officer, LatinAmerica
Managing strategic finance function for the region, $4B Usd Revenue. Supporting several areas of the company assessing financial implications from various key strategic decisions and growth opportunities, rolling out new initiatives, while overseeing Tax, Finance & Strategy, Financial Planning & Analysis, Production and Content Finance, Controllership, Commercial Finance, and Real Estate areas. This role helped developing and understanding variables of Revenue growth, defining country specific growth strategies with fact-based recommendations to management for performance improvement. Led pricing and analysis of AdTier and Paid sharing initiatives in Latam countries.
Uber Technologies
Sep’19-Mar ́22 www.uber.com
Strategic Finance Director, LatinAmerica
Managing strategic finance function for 16 countries in the region, $13B Usd of Gross Bookings, $2B Revenue and $1B of Segment Ebitda,. As Head of Finance this role is providing comprehensive financial insights, while pushing for efficiency and growth. This position is member of the leadership team and work in close collaboration with leaders across functions to support the business, driving financial planning, forecasting, reporting and analysis and key insights for strategic decisions & operational cadence. Ensuring finance best practices spread through the organization, leading investment decisions and resource allocation through country/potential prioritization and business cases to assess growth opportunities in both sides: riders and drivers, market place & new products. Owner and responsible of improving the governance and performance management processes to bring transparency and accountability to the business.
Estee Lauder Companies
Jan’16-Sep’19
Chief Financial Officer
In charge of Strategy, Planning and Management (FP&A), Controllership, Treasury, Taxes and Payroll, IT & Business Intelligence. Act as strategic business partner to senior executive leadership team. Assess and evaluate financial performance of organization with regard to long-term operational goals, budgets and forecasts. Review and ensure application of appropriate internal controls, SOX compliance and financial procedures. • Oversee cash, investments and asset management area. Provide Pricing and new business recommendations. Explore new investment opportunities and provide recommendations on potential returns and risks. Oversee weekly cash management; Oversee AP Department, approve large payables, sign checks, authorize large wires, Supervise Accounts Receivable management and provide guidance relating to the collection process.
Alsea
Jan’16-Sep’19
Corporate Finance Director
In charge of Strategy, Planning and Management (FP&A), Controllership, Treasury, Taxes and Payroll, IT & Business Intelligence. Act as strategic business partner to senior executive leadership team. Assess and evaluate financial performance of organization with regard to long-term operational goals, budgets and forecasts. Review and ensure application of appropriate internal controls, SOX compliance and financial procedures. • Oversee cash, investments and asset management area. Provide Pricing and new business recommendations. Explore new investment opportunities and provide recommendations on potential returns and risks. Oversee weekly cash management; Oversee AP Department, approve large payables, sign checks, authorize large wires, Supervise Accounts Receivable management and provide guidance relating to the collection process.
Starbucks, Mexico
Mar’11-Jan’13
Finance Director.
Supporting double digit growth of the market in Mexico, evaluating expansion projects, profitability of regions and opportunities via market or region segmentation. Pricing strategies and follow up on return on investment of +350 stores in the country. Optimization and renegotiation for invested Capital, through Occupancy & operation items. Reports dotted line to Latam CFO Starbucks International, holding Business Reviews for both Alsea Corp and SCI. Evaluation of hitting rates Investment vs Return of every store. Implementation of Business Intelligence and Information Systems, definition and follow up of KPIs, supporting decision making process and evaluation of business/region & district performance. Developed Ranking of stores and also improvement plans for regions/segments below target returns. Support Marketing & Operations functions valuating campaigns impact and additional EBIDTA of each of them, also business case evaluation and implementation of new productivity initiatives as CRM, Labor Management, Allowances, Discounts. Also in charge of Loss Prevention/ Partner and Asset protection area.
Sanofi-Aventis
Dec’10-Mar’11
Senior Controller
Provide strategic financial support to a $700M Usd revenue pharma company. Drive profitable growth. Perform deep financial analysis. Optimize resources allocation and identify/execute on productivity levers. Work with teams across the organization to ensure business success, measuring business through review of individual financials for each product. Partner with management & marketing to drive profitability on current and future offerings. Identify sales initiatives gaps across zones and execute on total cost productivity programs. Collect and analyze trends / variances in key metrics (revenue, order, backlog, price, supply, manufacturing, investment etc) across business Units. Provide financial analytics and tracking the entire P&L, including monthly and quarterly estimates, closing and reporting process. Support product installed base analytics by understanding and modelling different factors impacting revenue growth. Develop long term financial plans and Operating Plan. Define and develop the performance indicators.
Work effectively with business leaders to proactively drive key business initiatives and effectively analyze and report the financial impact; set up/ drive process improvement, enhance business controls and ensure controllership routines
GE Capital Solutions
Apr 2006-May’10
Pricing Senior Mngr
Supporting commercial team in structuring new deals through Profitability Optimization & minimum return targets. Responsible for new product introduction from finance perspective. Profitability Enhancement of existing portfolio via restructuring/re-pricing. Volume/margin trade off analysis, providing management benchmark data to improve Net Income & Break even models, Return On Investment/value pricing segmentation, elasticity and suboptimal portfolio by customer/product/industry. Implementation of market /risk based pricing showing competitive and reflective pricing of value provided. Developing consistent metrics & analytics for the business.
Financial Planning & Analysis Sr Mngr
Responsible for Reporting & Planning area of a $360M Usd Revenue Leasing Business, with $4 Billion Usd of Assets. Monthly variance analysis, weekly Net Income Estimates to HQ, Modeling NI & Assets in Several Planning Sessions in the year Short Term Outlook & Long Term Outlook, CFO Dashboards with Key Performance Indicators (which also includes asset management data). Current projects: Product & Customer profitability, Strategic Pricing & Segmentation, Prepayments & Portfolio analysis. Developed Key Metrics for several Business units within the business such as Equipment Financing, Technology Finance, Franchise, etc. Also responsible for main Treasury process such as Net Income Hedge & Match Funding Debt.
AstraZeneca
Jan 2004- Apr2006
Financial Planning & Analysis Sr Mngr
Responsible for Reporting area, and BU Controlling area performing Market Analysis, Product Performance Analysis (Risk&Opps due to Market Size, Market Share, Price, Competitor analysis and full company), Rolling Business Update (Sales and total P&L), Rolling Forecast, Annual Budget. Part of Cost Management Program which is a cost productivity initiative. In charge of creating value from the finance area as “Business Partner” for the commercial and marketing area. Supporting all Business Case analysis for new investments. In charge of Global Finance Projects, and Local Strategy Projects, such as Business Planning Simulation, Balanced Scorecard. Direct report to Mexico CFO and dotted line with UK HQ.
General Electric, Mexico
Feb 1999- Jan2004
Chief Financial Officer
Responsible for Corporate Projects & Initiatives, Consolidation for all Components of GE in Mexico, Finance Support for the National Executive Office. Responsible for Budget & Forecast, Commercial finance, Foreign exchange analysis, digitalization. Monitoring Audit Internal controls, held different roles at GE Plastics (bubble assignment in USA on Six Sigma for process improvement), Hired as part of Financial Management Program.
IBM, Mexico City
Jan1998-Jan 1999
Controls & Measurements Analyst.
Worked as Business Controls analyst, performance measurements analysis and process implementation.
Price Waterhouse Coopers
Jan1998 - Jan 1999
External Auditor Associate.
Worked in due diligence projects, financial statements audits in: Grupo Modelo, Tribasa, Televisa, Grupo Synkro.
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